BIMA Awards Recognise Advicenow

Advicenow and their partners Other Media are proud to announce that their project to provide step-by-step legal guides online for those who cannot access a lawyer has been recognised by the British Interactive Media Association (BIMA) Awards 2018, being shortlisted in the Product and Service Design: Conscience category.

About Advicenow

Advicenow is an independent, not-for-profit website, run by the charity Law for Life: the Foundation for Public Legal Education. It provides accurate information on rights and the law. They believe that everybody should have access to clear and effective guidance to help them deal with law-related issues.

About Other Media

Other Media are a digital strategy agency with expertise in user experience, design and delivery of digital transformation projects, encompassing end-to-end user journeys. Their digital first, experience design approach leads to creative solutions that are backed up by the ability to build and integrate sophisticated digital products and services.

About the project

In an effort to offer help to as many people as possible, Advicenow piloted an ecommerce venture offering three guides on a freemium basis, with a tiered pricing structure based on ability to pay. Those who can afford to pay, can access the highest quality legal information at a fraction of the cost of a consultation with a solicitor, and those who cannot afford to pay can request free access.
This will allow us to continue to improve Advicenow’s service by bolstering its funding, while ensuring that those who can’t pay won’t have to.

These three guides are also available free of charge to advice services, community groups, support services and solicitors undertaking pro bono work.

Before 2012 almost none of Advicenow’s users were having to take issues to court without a solicitor (representing themselves), in 2015 that figure was 32.2%, rising enormously in 2017 to 67%.

To date, over 1300 guides have been sent out and just under half of these have been sent free of charge.

This shortlisting further bolsters the acknowledgement this work deserves, adding to the well-earned win at the 2017 Legal Aid Lawyer of the Year Awards in the Access the Justice Through IT category.

About BIMA and the Awards

Founded in 1985, BIMA is Britain’s digital community and one of the most widely respected names in the digital industry. Everything BIMA does is future focused and embodies their values of innovation, enabling community, celebrating individuals and excellence across the digital industry. The BIMA Awards honour the British digital work pushing the limits of what is possible, making a difference and business, culture and society.

The award for Product and Service Design with Conscience recognises the potential of digital to improve the lives of people across society, with the judges looking for projects that are delivering significant social impact, harnessing the effective application of digital expertise for social good.

Published: 24 July 2018

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